October 07, 2014
LEBANON, Tenn. - (Oct. 7, 2014) – Cracker Barrel Old Country Store, Inc. announced it has added sliced-to-order deli meat, pre-sliced deli meat and summer sausage to its CB Old Country Store™ licensed products offerings sold in supermarkets and grocery stores . This is another step in the company’s strategy for licensed products and follows the successful launch of beef jerky and bacon jerky into Cracker Barrel Old Country Store® locations this summer.
“All of these new products are high-quality and we expect them to resonate well with our loyal guests,” said Ed Greene, Senior Vice President of Strategic Initiatives for Cracker Barrel Old Country Store, Inc. “We have made these products available at an opportune time now that school has started back and parents pack lunches for children.”
Sliced-to-Order Deli Meat
Five types of sliced-to-order deli meats are currently available, including: smoked ham, sweet ham, black forest ham, pan roasted turkey breast and oven roasted chicken breast. The company plans to expand and add two additional varieties-- honey smoked turkey breast and Applewood smoked turkey breast—later in the year.
The four varieties of pre-sliced deli meat are: sweet ham, black forest ham, roasted turkey breast and oven roasted chicken breast.
We have partnered with a national grocery retailer to feature our beef jerky and new summer sausage in a large promotional effort this fall and holiday season.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price.
Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) was established in 1969 in Lebanon, Tennessee and operates 633 company-owned locations in 42 states. For more information, visit crackerbarrel.com.
Neither Cracker Barrel Old Country Store, Inc. nor CB OLD COUNTRY STORE™ products are affiliated with Kraft or Kraft’s CRACKER BARREL® cheese.
Teresa N. Miller, Corporate Communications
Cracker Barrel Old Country Store, Inc.