For its 20th anniversary, guest-favorite Campfire Meals are back with a new sweet treat – the Cracker Barrel Campfire S’more dessert
Today, Cracker Barrel Old Country Store® welcomes back fan-favorite Campfire Meals, the one-of-a-kind dining experience that recalls our favorite outdoor memories. Available at most Cracker Barrel locations nationwide now through Aug. 6, 2017, Campfire Meals feature savory meats and campfire spices wrapped in a tin foil package that whisks guests back to their favorite adventures — or inspires new ones.
For the first time, families gathering around the Cracker Barrel Campfire will also enjoy the Cracker Barrel Campfire S’more, a new twist on the classic camping dessert. Featuring a HERSHEY’S® fudgy chocolate brownie and buttery graham cracker crust topped with a toasted marshmallow and melty HERSHEY’S® Milk Chocolate Bar, the Cracker Barrel Campfire S’more dessert also comes with creamy vanilla ice cream drizzled with HERSHEY’S® Special Dark Syrup.
Campfire Meals are delivered right to the table tightly wrapped in tin foil and filled with aromas of savory meats, fresh vegetables and flavorful spices that stir the senses when opened. Guests may enjoy Campfire Meals in two delicious ways – Campfire Chicken and Campfire Beef.
“Our innovative Campfire Meals have delighted guests since we first created them in 1997, and this year we are pleased to add a perfectly sweet dessert treat, the Cracker Barrel Campfire S’more,” said Cracker Barrel Senior Vice President of Marketing Don Hoffman. “Guests love the savory taste of Campfire Meals and cherish the memories of summertime fun in the outdoors, so it’s no wonder Campfire Meals are one of our most popular seasonal offerings.”
To complement Campfire Meals Season, this year Cracker Barrel is offering a number of camp-inspired retail items for guests to enjoy at home. Designed to help families create new summertime memories, these camp-inspired goods, available in stores and online, include Premium Campfire Meal Seasoning, lantern lamps, fishing hats and other unique finds. Guests looking for a fun treat at home can also enjoy the On-the-Go Campfire S’mores dessert available in stores.
Each Campfire Chicken and Campfire Beef meal is seasoned with Cracker Barrel’s signature Campfire Spice blend and slow-cooked in foil with corn on the cob, red skin potatoes, fresh carrots, chopped onion and tomato wedges, served alongside made-from-scratch buttermilk biscuits or corn muffins. Campfire Chicken, offered for $9.99, Campfire Beef, offered for $10.99, and the new Cracker Barrel Campfire S’more dessert, offered for $3.99, will be available from May 22 through Aug. 6 for guests to enjoy.
Since May 8, Cracker Barrel has encouraged guests to share their excitement for the return of Campfire Meals Season by using a special Campfire photo filter on Facebook and Twitter. Cracker Barrel is also surprising select Campfire fans who use the hashtag #GetCampfiredUp on Facebook, Instagram and Twitter with their very own “Campfire Kit.”
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Established in 1969 in Lebanon, Tenn., Cracker Barrel Old Country Store, Inc. and its affiliates operate 644 Cracker Barrel Old Country Store® company-owned locations in 44 states and own the fast casual restaurants Holler & Dash™. Nation’s Restaurant News’ 2016 Consumer Picks survey named Cracker Barrel Old Country Store® the Best Family-Dining Restaurant in America. For more information about the company, visit crackerbarrel.com.